客户
LaGiNAPPE管理公司是一家新兴的投资公司，在休斯敦、德克萨斯和世界各地都有活动。Lagniappe Management在其品牌核心中包含“lagniappe”（免费赠送的礼物）这个词的多方面含义，其目的不仅是投资于创新和有前途的创意，而且投资于有创造力和胆大的人，其愿景是改变他们的生活，同时拥有一个标志。对自己的社区和世界有重大影响。
目的
对于公司的正式启动，Lagniappe Management需要一个强大、自信的标志，介绍自己，并传递其相互尊重和协作的核心价值，同时保持一个不断演进、增长和有目的的变化的坚实愿景。
解决方案
展开Lagniappe Management的标志型设计的概念层，我们首先利用该公司的首字母L和M，并且它们在空间中的位置提供了楼梯的符号——只向上走的楼梯，对未来无限制的前景和无限的p肌电。字形有两种基本形式：水平和圆形。虽然水平形式遵循楼梯的路线，品牌名称围绕标志的放置遵循标志设计原则，灌输威望和大胆，使标志作为一个密封-作为一个承诺。在勃艮第色的调色板上有铜制的细节，企业形象激发了更优雅的品格，邀请人们基于信任和尊重进行有远见的合作。

The Client
Lagniappe Management is a start-up investment company with presence in Houston, Texas, and activity all over the world. Enclosing the multifaceted meanings of the word “lagniappe” (something offered gratuitously - a gift) in its brand core, Lagniappe Management aims at investing not just in innovative and promising ideas, but in creative and daring people, with a vision to change their lives, while having a significant impact to their own communities and the world.

The Objective
For the company’s official launch, Lagniappe Management needed a strong, confident logotype, introducing itself and delivering its core values of mutual respect and collaboration, while maintaining a solid vision for constant evolution, growth and purposeful change.

The Solution
Unfolding the conceptional layers of Lagniappe Management’s logotype design, we firstly took advantage of the company’s initials L and M, and the way their position in space offers the symbol of a stairway - one that only goes upwards, with an unrestricted prospect for the future and infinite potentials. The logotype appears in two basic forms; horizontal and circular. While the horizontal form follows the stairway’ s course, the placement of the brand name around the logotype follows emblem design principles, transfusing prestige and boldness and enabling the logotype to work as a seal - as a promise. Featuring copper details on the burgundy color palette, corporate identity inspires a more premium character, inviting people to a vision-driven collaboration based on trust and respect.

深圳市顶点企业形象策划有限公司是一家专注企业品牌形象策划的设计公司，主要是品牌设计，品牌策划，企业品牌形象设计，企业产品形象画册设计，企业形象VI设计，标志(logo)设计，环境导示系统，企业形象画册，品牌形象产品画册的策划和设计执行。