品牌推广艺术指导图形设计

编辑人：深圳市顶点企业形象策划有限公司发布时间：2018-06-08

AlelGo品牌设计指南

AlelGro是波兰最大的在线市场。该公司从00年初起就有了一个生动的在线展示，需要重新审视他们的视觉语言。在2015年末，我们和For Brands工作室一起被委托组织他们的视觉语言，并创建清晰的品牌设计指南。

有必要为现有的标志创建标准，而且还添加一些原始元素。因此，创建了一份100页的标准化文件，不仅为标志和子品牌架构，而且为图标、徽章、插图和打印材料提供了明确的指导方针。

Allegro Brand design guidelines

Allegro is the biggest on-line marketplace in Poland. The company had a vivid on-line presence since early 00's and needed a fresh look at their visual language. In late 2015 we, along with For Brands studio, were commissioned to organize their visual language and create clear brand design guidelines.

There was a need to create standards for the existing logo, but also to add some original elements. What was therefore created was a 100-page standardization document with clear guidelines not only for the logo and sub-brands architecture, but also iconography, badges, illustrations and printed materials.

指南背后的设计过程需要保持在现有的范围内

视觉语言，由于品牌的高度认可。然而，我们有创意自由时，提出其他品牌设计元素的解决方案，在标志本身之外。这些元素包括Web和打印的布局、联合品牌规则和其他视觉标识组件。
我们不仅设计了图标，还设计了不同类别的图标线插图。插图不仅在网站上有，而且在品牌材料上也有，如名片、包装和促销品。

The design process behind the guidelines needed to be kept within existing

visual language, due to the high recognition of the brand. We did however have creative freedom when proposing solutions for other brand design elements, outside of the logo itself. These elements included layouts for web and print, co-branding rules and other visual identity components.

We designed not only icons, but also iconographic line illustrations for different categories. The illustrations are featured not only on the website, but also on the branded materials such as business cards, packages and promotional items.

品牌设计指南印刷生产

该委员会的一个重要组成部分就是制定出一个印刷版的指导方针，可以在整个公司内部使用。

指南需要一个简单的表单，但是还需要有一个添加/删除页面的选项，因为其中一些页面可能在将来发生变化，并且可能会添加新的页面。因此，我们设计了一个定制的粘结剂设计指南，磁铁放置在硬壳内。

Brand design guidelines print production

A crucial part of the commission was creating a printed version of the guidelines which could be used internally throughout the company.

The guidelines needed a simple form, but also needed to have an option of adding / removing pages, since some of them might change in the future and new might be added. We therefore designed a custom binder-like design guidelines with a magnet closing placed inside a hard cover.

Brand design materials

After the guidelines were designed and the printed version was ready, the brand design we proposed had a chance to be tested on different media on a few occasions. When the renewed branding was introduced, we used the existing illustrations, however with time there was a need to create additional designs using the same style and selected icons. The system designed in 2016 is still relevant and easy to apply, which was one of the main goals.