罗伯特
品牌/身份
在莫斯科有很多酒吧,但不知何故,一个伟大的和真实的一个仍然是一个罕见的发现。罗伯特·伯恩斯酒吧和烤肉店并不试图模仿传统的英国人(或苏格兰人)的特色,而是带来了自己的观点。它的特点是精心设计的内部,一个令人瞠目结舌的啤酒清单和食物,这对酒吧有点太好了,真的。
我们创造了罗伯特·伯恩斯的视觉身份,它强调了这种体制的关键特征:性格、传统和厚颜无耻。我们不是围绕罗伯特·伯恩斯的形象来构建视觉语言,而是从诗人、苏格兰传统艺术和寓言所唱的18世纪苏格兰乡村的广阔世界中得到灵感。
Robert Burns
Branding / Identity
There’s plenty of pubs in Moscow, but somehow a great & authentic one is still a rare find. Robert Burns Pub & Roast does not try to emulate the features of a traditional British (or Scottish for that matter), but rather brings it’s own perspective. It features a meticulously designed interior, a jaw-dropping beer list and food that’s a bit too good for a pub, really.
We created the visual identity for Robert Burns which emphasises the key features of the establishment: character, tradition & a fair bit of cheekiness. Instead of building the visual language around the image of Robert Burns himself, we took inspiration from the extensive world of 18th century rural Scotland sung by the poet, traditional Scottish art and fables too.