重新命名一个历史品牌的标志性标语。“为成功生活”已被柴油使用超过25年,并成为该品牌的声音,它的大胆做法的时尚。
新的锁定是为了赞美目前的柴油标志,引入了更广泛的字体绘制,模仿了延伸和厚度在当前的标志。坐在下面的字,它创造了一个平台,目前的标志。
该胶囊收集旨在把说明性的元素图形品牌,并开发外观和感觉,可用于各种配件,运动和服装。通过使用梦景图像和略微对比的色彩将品牌标识结合在一起。
Rebranding an iconic tagline for a historic brand. "For Successful Living" has been used by Diesel for over 25 years and become a voice for the brand and it's daring approach to fashion.
The new lock up was created to compliment the current Diesel logo the introduction of a more extended font was drawn which mimics the elongation and thickness in the current logo. Sitting below the word marque it creates a platform for the current logo.
The capsule collection was designed to bring illustrative elements to the graphic brand and develop a look and feel that can be used across accessories, campaigns and clothing. Bringing the brand identity together through the use of dreamscape imagery, and slightly contrasting colors.
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