关于
Queens.Life是一个博客，用书面文字、摄影和幽默讲述了新西兰各地的品牌和商业故事。“人的故事第一”和“小而有力”是品牌的核心咒语。
品牌概念
<超越>
从在线到物理世界，超越屏幕到达人们。
遵循这个概念，标志超越了两个维度，并演变。同时，徽标具有涉及服务的多个方面的灵活性，因为它显示了与业务的不同部分相关联的不同元素。这创造了一个动态的品牌，这让观众感到惊讶。
插图的简洁和质量与排版的选择完全吻合。插图的特点是松散不规则，这是个人和乐趣。我们避免过度或不必要的装饰。我们围绕着一种自发性和超现实主义的语气塑造了整个品牌形象。为了打开品牌的视觉标识，我们为每个可选的标志指定了不同的色调，以加强想法，使其更有趣。
其结果是一个充满活力、巨大幽默、机智和温暖的品牌形象。它用一种醒目的设计方法讲述了一个清晰的故事。完美品牌的完美组合。
About
Queenstown Life is a blog telling stories about brands and business all over New Zealand using written word, photography and humour. ‘People's Stories First’ and ‘Small But Mighty’ are both core mantras of the brand.
Brand Concept
>> Transcend <<
From online to the physical world, transcending the screen to reach people.
Following the concept, the logo transcends the two dimensions, and evolves. At the same time, the logo has the flexibility to relate to several facets of the service as it shows different elements that are associated with different parts of the business. This creates a dynamic brand, which surprises the viewer.
The simplicity and quality of the illustration matches perfectly with the choice of typography. The illustration is characterised by a loose irregularity, which is personal and fun. We avoided working with excessive or needless ornamentation. We fashioned the whole brand identity around a sense of spontaneity and surreal tone. To open up the brand’s visual identity we designated a different colour tone for each alternative logo in order to reinforce the idea and make it more playful.
The outcome is a brand identity full of vitality, immense humour, wit and warmth. It tells a clear story with an eye-catching design approach. A perfect synthesis for a great brand.
