P-蛋糕（皮特拉蛋糕）是一个创意蛋糕和甜美故事的品牌。佩特拉的创作方法反映了她的个性和生活方式。她的做法结合了自然装饰，我们想强调与标志。我们对它的灵感来自于名称（′）中的撇号。如果我们从图形意义上看，撇号代替了丢失的字母。我们决定改变它的风格，使它代表樱桃，这经常用于蛋糕的图形表示。“蛋糕上的樱桃”这个比喻也象征着对解决方案的“超越与超越”的接触，这是一个非常合适的品牌价值来沟通，因为P蛋糕总是超越他们的客户。

在我们的颜色选择中，我们发现灵感来自于P蛋糕的颜色调色板、森林主题和浆果灌木，它们都非常接近创作者佩特拉。由于她的作品色彩斑斓，并且总是根据不同的场合（婚礼、儿童蛋糕、生日蛋糕……）而有所不同，所以我们设置调色板，使得不同的颜色可以应用于不同的场合。

最后，因为每个蛋糕都有它自己的故事，我们还设想通过这些口号来传达这些故事。

P’cakes (Petra’s cakes) is a brand of creative cakes and sweet stories. Petra’s approach to creating reflects her personality and lifestyle. Her approach incorporates natural decoration, which we wanted to highlight with the logo. Our inspiration for it comes from the apostrophe in the name (‘). If we look at it in a graphical sense the apostrophe replaces missing letters. We decided to turn it around and style it in such a way that it represents a cherry, which is often used in iconographic representations of cakes. The metaphor “the cherry on top of the cake” also symbolizes the “above and beyond” touch to a solution, which is a very appropriate brand value to communicate, as P’cakes always go above and beyond for their clients.

In our color selection, we found inspiration in the color palette of P’cakes, a forest theme, and berry bushes, which are all very close to Petra, the creator. Since her creations are very colorful and always different based on the occasion (weddings, children cakes, birthday cakes,...), we set the color palette in such a way, that different color shades can be used for different occasions.

Finally, since every cake has it’s own story we also envisioned to communicate these stories through the slogan #cakeyourstory 

深圳市顶点企业形象策划有限公司是一家专注企业品牌形象策划的设计公司，主要是品牌设计，品牌策划，企业品牌形象设计，企业产品形象画册设计，企业形象VI设计，标志(logo)设计，环境导示系统，企业形象画册，品牌形象产品画册的策划和设计执行。