法纳贝拉
顾客
FANABELLA包括位于墨西哥普埃布拉的一家时装店,提供进口和
墨西哥设计师服装。
目标
开发一个全新的品牌,以清新、经典的方式,以清新、动感的风格拥抱美的理念。
解决方案
我们设计了一种在视觉美学中产生的身份,随着时间的流逝而出现。该品牌宣称,作为其主要特征之一,古董镜子的污渍形状的美被翻译成不同的品牌。
服装标签等部件。开发了新的包装设计,重新设计经典硬手提箱。
特别关注钢角的动机。同一身份,各种柔和的色彩有助于增强。
品牌清洁、优雅的个性。
Fanabela
Client
Fanabela comprises a fashion store located in Puebla, Mexico offering a wide selection of imported and
Mexican designer clothing.
Objective
Develop a new brand embracing its beauty concept in a fresh and classical way through a clean and dynamic style.
Solution
We designed an identity inspired in the visual aesthetics that arise as time passes by. The brand claims, as one of its main characteristics, the beauty of antique mirrors in the shape of stains which were translated onto different brand
components such as the clothing tags. Novel packaging designs ressembling classic hard suitcases were developed granting
special attention to steel corner motives. Alongside the identity, a wide variety of pastel colors facilitate reinforcing the brand's clean and elegant personality.