一个城市，包括它的传统和价值观，以及它的公民和游客。一个视觉系统，它以一种新鲜和令人兴奋的语调对外界进行交流，就像对那些认为自己是本地人的人一样。
在一个简单的背景下使用图像使我们能够孤立和加强这个概念。中性排版系统将所有焦点放在要传达的属性上。简化的调色板将消息的多样性统一起来。这些元素的总和创造了一个视觉世界，它是新鲜的、现代的、多样的、可适应的、持久的，并且可以随着时间而改变。

A city which embraces its traditions and values as well as its citizens and visitors. A visual system which communicates with a fresh and exciting tone to outsiders as much as it does to all those who consider themselves locals.
The use of images over a plain background allows us to isolate and strengthen the concept. The neutral typographic system places all focus on the attributes to be communicated. The reduced colour palette unifies the diversity of the messages. The sum of these elements creates a visual universe which is fresh, contemporary, diverse, adaptable, long-lasting, and moldable with time.