点牛排酒吧
点牛排酒吧是台北著名的餐厅。“点”指的是法式牛排的完美美味。品牌识别的设计重心在于新的服务内容和品牌定位的升级。在分析了附近的市场竞争对手之后，我们重新定位了从家庭导向到高档豪华牛排店的观点。标志的作用是反映美味的想法，他们的优质牛排，和他们的葡萄酒。餐厅的精神主要表现在红色有机的形状上，表示一块牛排或一瓶葡萄酒的密封蜡。牛排的线条灵感来自牛排上大理石般的脂肪纹理。在英语和汉语中，一种特殊的语感也会产生一种优雅的感觉。
À POINT STEAK & BAR
À POINT STEAK & BAR is a renowned restaurant in Taipei. “À POINT” means perfect doneness of a steak in french. The design relaunch of the brand identity centers on the upgrades of new service content and brand positioning. After analyzing the market competitors nearby, we reposition À POINT from family oriented to a premium, fancy steakhouse. The role of the logo is to reflect the ideas of deliciousness, their premium steak, and their wine. The spirit of the restaurant is mainly displayed by the red organic shape which indicates a cut of steak or a sealed wax of a bottle of wine. A cow illustrated by lines are inspired by the marbling fat texture on the steak. A classy feel is also brought by characteristic logotype both in English and in Chinese.
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